BONJOUR
New-generation Clean Beauty
#greenbiotechClean Beauty is Green Biotechnology
For us, the new generation of Clean Beauty is green biotechnology.
It enables us to take the fusion of nature and science even further, for even greater effectiveness, while being gentle on the skin and the planet.
All our formulas adhere fully to the principles of Clean Beauty and meet stringent guidelines.Each one contains at least 95% natural ingredients. Our packaging is eco-designed and recyclable.
We have created a brand that's kind, positive and committed. Our products provide a simple, effortless solution to give people what they're looking for today, while addressing the problems of tomorrow.
Our ambition is to be an emblem of Clean Beauty..
For us, that means:
Safety:
Ingredients that are safe for both you and the planet, with formulas that have undergone safety and effectiveness tests in accordance with European standards.
Traceability:
Raw materials (active ingredients and packaging) that are sourced mostly from local suppliers (France/Italy) and are 100% recyclable.
Sustainability:
In order to obtain our key active ingredient, we take stem cells from plants without damaging them in the process. In some cases, we have to find the right balance and choose between synthetic and natural ingredients, based on their human and environmental impact.
Ethics:
In terms of sourcing and manufacturing conditions, we always follow fair trade and humane principles.
Transparency:
This is essential if we are to always do our best – not just for you, but for our ecosystems.
Our products are environmentally friendly.
Our products are environmentally friendly, thanks to our choice of high-quality, recyclable packaging. Our products are environmentally friendly, thanks to our choice of high-quality, recyclable packaging.
Our products are 100% formulated and made in France.
From fundamental research into stem cells taken from Alpine rhodiola to formulation in Lyon, then production in the Paris region, Purality is the result of expertise Made in France.
Why an Essence GreenBiotech?
Clean Beauty
At Purality, our philosophy is focused on restoring balance – for you and your skin. Every day, your skin's microbiome is under attack. It can lose its balance, and this weakens your skin.
Our aim is to restore the skin's absolute balance, fundamental to beautiful, healthy skin, through high-performance active ingredients that feed your skin's microbiome. We believe that an essence offers the ideal formula and texture to deliver our patented ingredient and a choice of natural, high-performance active ingredients. We've made this product a simple but essential step in an effective skincare routine.
An essence is, by nature, made up of 100% hydrophilic (water-loving and aqueous) components, which are easily absorbed into the skin. Essences originally came from Asia, where they're loved for their fresh and fluid textures, and are now becoming better known throughout the world. An essence isn't used on its own. It complements and strengthens your daily skincare routine, and preps the skin perfectly for the products applied afterwards. An essence is a very lightweight formula that provides additional benefits or different active ingredients. At Purality, our essence can be activated by the Shot of your choice. Simply choose the one that meets your skin's specific needs at a specific time. Apply the essence to your face and neck by patting it into the skin just before your face cream or serum.
This essence works with all skin tones and types, and can be used at any age, because it adjusts to your skin's unique needs.
Our RESET Essence offers nine essential benefits, and was designed to be a "universal" product that anyone's skin can enjoy. After all, wouldn't everyone like their skin to be more hydrated, soft, radiant and toned?
We've also invented a range of Live Duos, which offer specific additional benefits. In this way you can boost the RESET Essence so it delivers an extra benefit when your skin needs it, thanks to a potent shot of active ingredients.
We offer three specific solutions to combat damage from pollution, address the signs of ageing, and revive dull, tired skin. Each of our Live Duos is available in a small travel size, so you can easily discover the benefits of introducing an essence into your skincare routine.